Small Business Digital Marketing Blog

All the latest articles of tips, tricks and advice for marketing your small business online.

How to create user personas that genuinely work for your small business

How to create user personas that genuinely work for your small business

User personas are just a marketing term thrown about...not quite. They are extremely important in any digital marketing strategy, especially for small businesses. Learn what they are and how to use them.

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6 Digital Marketing Essentials for Small Businesses on a Tiny Budget [2020]

6 Digital Marketing Essentials for Small Businesses on a Tiny Budget [2020]

It's tough competing online as a small business but knowing some essential digital marketing activities is vital to succeeding online. We cover our top 6 and provide practical advice and useful tools and resources to get you going.

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What is Search Engine Optimisation (SEO) and how does it work? [2020]

What is Search Engine Optimisation (SEO) and how does it work? [2020]

We discuss what SEO means (explained in simple terms) and how SEO can help your small business succeed online. We finish with some helpful resources.

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The Pros and Cons of Investing in Paid Digital Marketing as a Small Business

The Pros and Cons of Investing in Paid Digital Marketing as a Small Business

Quite often the rules of marketing can change for micro and small business - we discuss some of the top pros and cons of paid advertising for small businesses.

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What is competitor research in SEO and why is it important?

What is competitor research in SEO and why is it important?

Competition is essential in business and online, there's a lot of it! We discuss how you can identify valuable keywords your competitors rank to use in your own SEO strategy.

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5 quick wins to boost your Local SEO presence online

5 quick wins to boost your Local SEO presence online

Picture the scene: a pipe bursts in your basement, water is quickly gathering on the floor, and you have zero experience with plumbing. What do you do? You take to Google, probably. And rather than searching broadly for assistance, you’ll hone in on your local area: “Emergency plumbers near me”…

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How To Prepare Your Small Business for Recovery in Life After Lockdown

How To Prepare Your Small Business for Recovery in Life After Lockdown

COVID-19 has knocked us all for six - especially us small businesses. We've wrapped up 7 tips to help you recover from this global pandemic!

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10 useful resources for the General Data Protection Regulation (GDPR)

10 useful resources for the General Data Protection Regulation (GDPR)

We are going to share 10 useful resources for the GDPR - the new, European-wide law that replaces the Data Protection Act 1998 in the UK.

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What is Google Adwords?

What is Google Adwords?

So, what is Google Ads? In a nutshell, Google Ads is a paid advertising system developed by Google. It gives advertisers the opportunity to bid on certain keywords in order for their ads to appear across the Google Network. This is how Google makes money from its free search engine service.

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The GDPR – new data protection regulations and your website

The GDPR – new data protection regulations and your website

The new General Data Protection Regulation (GDPR) applies to businesses of all sizes! It doesn’t matter what your website is about, it doesn’t matter if you are a business or not – the GDPR applies to anyone who handles personal data.

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6 tips to promote your trade business

6 tips to promote your trade business

Let’s be frank, tradesmen aren’t known for promoting their skills and services online. From uninspiring websites to lack of social media engagement and beyond, there’s so much you can do – all quicker and easier than you might think, too! And when you think about it, this is madness.

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